![]() That’s a lot of stakeholders and people to get organized!” “Just to give you some context, a contemporary NASCAR video game has over 1,000 licensed and approved properties in it. And by ‘everything,’ I mean a very long and complex set of negotiations and agreements. “But it was something that could not be disclosed until everything was finalized. “It is a deal that had been in the works for several months,” DMi president Ed Martin writes in an open letter on his company’s website. It has also received some existing NASCAR games, such as the NASCAR Manager mobile app. They’ll be taking over for UK-based Eutechnyx, which has been the NASCAR licensee since 2010.Īs part of the deal, DMi has acquired from Eutechnyx “certain NASCAR-related assets” including core art assets such as cars and tracks. NASCAR’s video game rights have shifted not only back to an American-based company, but one that’s right in the heart of stock car country.Ĭharlotte, N.C.-based DMi Games has announced that it has acquired exclusive licensing rights to produce NASCAR games as part of a multi-year agreement.
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